Run this in order. Identity problems first, because a wrong product identity makes every other check meaningless.

Product identity

  • Handles are unique and stable
  • One handle per product family, not per variant
  • Duplicate SKUs are resolved
  • Titles are complete and free of supplier placeholder text

Money and stock

  • Prices are plain numbers in the right currency
  • Inventory is whole numbers and matches physical stock
  • Cost basis is recorded somewhere outside the storefront

Content

  • Descriptions are readable, with no leftover HTML or supplier prefixes
  • Images load publicly, are large enough, and match their variants
  • Every product page answers the questions buyers actually ask

Publishing

  • Test batch imported and reviewed on the storefront
  • Uncertain products are in Draft, not Active
  • Source file, export date, and change notes are archived

Import Cleaner produces a row-by-row issue report, and Listing Quality Score checks the page-level essentials.